• Register

Data Net Blog

By accepting you will be accessing a service provided by a third-party external to

Six Critical Small Business Mistakes to Avoid

Six Critical Small Business Mistakes to Avoid

There are many obstacles that any business owner needs to avoid in order to keep themselves from backsliding like Sisyphus did in Greek myth. Some of these obstacles may not be the first that come to mind, either. Here, we’ll review six mistakes that a business owner can make that can prevent them from reaching their goals. 

Misunderstanding Who You’re Talking To

Let’s consider this in a different context: you’re working on getting a more detailed impression of your audience, so you’re doing some research into what makes them tick. Part of this research involves what kind of cinema your audience prefers, so you try to determine whether the favorite genre of your targeted audience is an inspirational athletic story, or a rough-and-tumble action flick. You run surveys and conduct other data collection efforts, analyzing every data point that is generated. However, what if your audience really prefers romantic comedies?

While this example is fairly goofy, the takeaway is still valuable: assumptions can have a detrimental impact on your efforts to attract an audience. Without the insight into their audience and their preferences, a business could easily miss their mark, targeting the wrong audience - or even potentially alienating the people they should be targeting.

Knowledge Bias Can Become an Obstacle

If you’re operating a business, you probably know your stuff pretty well, every in-and-out that your offering has as familiar to you as the face in the mirror. You truly are a subject matter expert. Unfortunately, this isn’t always the advantage it sounds like it should be.

Have you ever had someone with considerable experience with something unfamiliar to you try to explain some aspect of it to you, only to have most of what they tell you mean little (if anything) to you? 

The problem that many run into is that they are actually too knowledgeable and experienced in what they do to be able to effectively explain it to someone else. There’s almost a subconscious assumption that the person being taught has some familiarity with the subject (even if they are a complete novice) so details and processes that have become second nature to the expert are omitted. This habit can be a dangerous one if it goes unchecked.

Cutting Costs Without Consideration

It isn’t uncommon for businesses to try and minimize their financial commitments by minimizing their investments. Unfortunately, doing so commonly puts these businesses in unpleasant situations. Let’s say a business is starting to see their capital being eaten up by technology maintenance, so they start to neglect some of this maintenance… only to suffer the many consequences of insufficient IT solutions. Of course, there are risks to any cuts you may make, so you should apply some predictive analysis and very deliberately consider your options before acting.

Treating Employees Like You’re a Corporation

While all businesses rely on their employees to operate, large business and enterprise corporations have a definite advantage - their capability to much more easily attract, hire, and onboard new employees than an SMB can (thanks to their visibility and name recognition). This advantage also allows them to absorb more employee turnover than an SMB could.

As an SMB, you have to make sure that you aren’t pushing away the people you’ve hired. Instead, make sure that your staff feels encouraged and supported, as this will bring your business immediate benefits, as well as some that manifest in the long term.

Taking on Too Much

As a business owner, part of your responsibility is to be a leader, which also makes it your responsibility to delegate tasks throughout your business. That old saying, “If you want something done right, do it yourself?” It has no place in a business, unless you’re operating as a sole proprietorship. Delegating tasks will allow you to focus on your responsibilities as a business owner, allowing the team you built to do the job you hired them to do.

Neglecting Technology

Business technology has been developed over the years to resolve the challenges and difficulties that businesses often encounter so that these businesses can more effectively accomplish their goals. By allowing their technology to grow outdated (or by not using it at all) a business owner isn’t helping their business… they’re hurting it.

This is a mistake that Data Net can help you avoid. Reach out to us at (760) 466-1200 to learn more.

You Have to Think Before You Click
Tip of the Week: Two Taskbar Tips


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Thursday, May 28, 2020

Captcha Image

Tag Cloud

Tip of the Week Security Technology Best Practices Productivity Business Computing Network Security Data Efficiency Privacy Malware Hackers Communication Smartphones IT Support Innovation Small Business User Tips Google Microsoft VoIp Software Communications Computer Hardware Email Tech Term Managed IT Services Cloud Users Workplace Tips Mobile Device Business Management Internet Android Cybersecurity Ransomware Mobile Devices Business Outsourced IT Windows 10 Collaboration Miscellaneous Backup Hosted Solutions Cloud Computing Passwords Social Media IT Services Network Data recovery Information Browser Data Backup Saving Money Managed Service Phishing Upgrade Apps Wi-Fi Applications Microsoft Office Facebook Networking Gadgets Internet of Things Smartphone Windows Holiday Bandwidth Chrome Blockchain Employer-Employee Relationship Gmail Marketing Wireless Patch Management Managed IT services VPN Access Control BDR Business Intelligence Apple Mobile Office Automation Word Quick Tips Save Money Router Laptop Compliance Managed IT Service Going Green Value Processor Net Neutrality Data Management Office 365 Scam Data Breach G Suite Data Protection Data Security Mobility Settings Tech Terms Cost Management Telephony Computers Bring Your Own Device Remote Monitoring and Management Batteries iPhone RAM Employee-Employer Relationship Remote Monitoring Medical IT Business Technology Windows 7 Education Artificial Intelligence How To Virus Password Business Continuity Retail Connectivity Cortana Telephone System Payment Cards Company Culture Disaster Recovery Conferencing Government Remote Computing Physical Security Health Wireless Charging Social Network Paperless Office Voice over Internet Protocol Office Virtual Assistant Healthcare Excel Virtualization BYOD Certification User Tip Spyware Digital Websites Computer Repair Streaming Media Storage Sales Online Shopping Current Events Operating System Content Filtering Windows Server 2008 R2 Telecommute IT PowerPoint Vulnerabilities Scams SSD Troubleshooting Customer Relationship Management Internet Explorer Proactive IT Recycling Remote Workers Unified Communications Authentication Solid State Drive Server Fleet Management Wireless Internet Display Safety IT Service Downloads Dark Web Tablet Human Resources Congratulations Taskbar WannaCry Botnet Data loss Hosted Desktop Sports Reporting User Security Cryptocurrency Project Management Travel Update Database Managed Service Provider Threat Personal Information Workers Big Data Technology Tips Covid-19 Authorization Comparison Hard Disk Drive Multi-Factor Authentication Amazon Training Tip of the week Benchmarks Edge Website Mobile Trends Error Managed Services Provider WhatsApp Network Attached Storage Environment Help Desk National Security HIPAA HP Spam Firewall Voice over IP Search IT budget Twitter Hybrid Cloud Outlook News Cybercrime Co-Managed IT Printing File Sharing E-Commerce Millennials Bitcoin Licensing Microsoft Teams Specifications Video Mobile Device Management Security Cameras Risk Management Dongle Recovery A.I. Knowledge Electronic Health Records Battery Vendor e-waste Hard Drive Document Management Antivirus Profiles SaaS Time Management Insurance Live Streaming Inventory Cables Profitability Lead Generation Holidays Machine Learning Tactics Humor Paper Payment Tech Support Backup and Disaster Recovery Customer Service Wearables Virtual Reality Movies Touchscreen disposal Eliminating Downtime Updates Processors Remote Support Staff Shadow IT GDPR Chrome OS eCommerce File Management IT Management Mobile Security OneNote Cleaning Memes Ink instant Messaging Threats Alert Vulnerability Hard Drives Managing Stress Virtual Private Network Maintenance Plug-In Law Enforcement Telecommuting Analytics Remote Microsoft Office 365 Employees Distribution Server Management Thank You Regulation Analysis WiFi Financial Printers

Latest News & Events

Please join us in congratulating Bill Vann on his promotion to Customer Success Manager....

Contact Us

Learn more about what Data Net can do for your business.

Call Us Today
Call us today
(760) 466-1200

5795 Kearny Villa Road
San Diego, California 92123