As you are likely very aware, Artificial Intelligence has become a real attention getter in the business world, as well as public media. One cannot be looking at the news everyday without coming across some article discussing AI. However, just because something is a fad, doesn't mean that it is either new or something everyone needs. AI has been around for a long time. Anyone who has purchased something from a website is well aware of the “ others who bought “X”, have also been interested in …” feature. That feature has been around for decades. That feature is an example of AI. A simple but helpful understanding of AI is that it is able to attempt to find patterns and suggest predictions by sifting through enormous quantities of data. Quantities of data that would make seeing patterns an insurmountable human task.